About Stroala — Your wardrobe, curated. Your style, connected.
Stroala connects Muses, Visionaries, and Curators — a platform for cataloguing what you own, getting styled by pros, and giving every piece a purposeful life.
What is Stroala?
Stroala is a wardrobe management platform that connects clients (The Muse), personal stylists (The Visionary), and boutique shops (The Curator). Muses catalogue everything they own, receive personalized style recommendations from pros, and track the full lifecycle of every garment — from purchase to resale or donation.
The Three Roles
The Muse (Client)
Muses catalogue their wardrobe using AI-powered item detection — snap a photo or scan a barcode and Stroala fills in brand, category, color, and material automatically. Set a size profile and color palette, receive outfit recommendations from stylists and shops, and track every item through its full lifecycle. The free Muse plan includes unlimited wardrobe items, outfit building, the full style network, resale export, and donation tracking with IRS Fair Market Value calculation.
The Visionary (Stylist)
Visionaries are professional stylists who browse connected client wardrobes, send personalized item and outfit recommendations, and earn commissions when clients purchase through affiliated shops. Visionary Basic starts at $14.99/month; Visionary Premium at $24.99/month and adds AR outfit delivery and unlimited client connections.
The Curator (Shop)
Curators are boutiques and shops that manage inventory, affiliate with stylists at custom commission rates, sync point-of-sale purchases directly into client wardrobes, and run targeted ad campaigns. Curator Basic starts at $29.99/month; Curator Premium at $49.99/month and adds AR outfit delivery and advanced ad features.
Circular Economy & Sustainability
Every wardrobe item on Stroala can be exported for resale with all details pre-filled — brand, size, condition, and original price. For donations, Stroala automatically calculates IRS Fair Market Value based on item type and condition, so tax records are always accurate and ready without manual research.
AI & AR Features
Stroala uses AI vision to parse item details from photos, suggest outfit combinations, and power on-device style analysis. Premium pro accounts (Visionary Premium and Curator Premium) can mark outfit recommendations as AR-ready, letting Muses virtually try on outfits in real-time on iOS using their phone camera.
Frequently Asked Questions
Is Stroala free?
Stroala is free for clients (The Muse). The free tier includes unlimited wardrobe items, the full style network, outfit building, and item lifecycle tools including resale export and donation tracking. Stylists and shops require a paid pro subscription.
How does the stylist commission work?
Visionaries affiliate with Curators at a negotiated commission rate. When a Muse follows a Visionary's recommendation through to a purchase at an affiliated shop, the commission is logged automatically and paid out via Stripe Connect.
What platforms is Stroala available on?
Stroala is available on web at stroala.com and as a native mobile app on iOS and Android. All features sync automatically across platforms.
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